Affliction Clothing reveals that they have appointed Gene Simmons as their new brand ambassador. Affliction has become known as the clothing brand that rock stars like Ozzy, Alice Cooper etc wear.
Gene says the following about being the new brand ambassador: "I'm Gene Simmons. And you're not. I only get involved with entities that share my passion for vision. And that means my way or the highway. That takes creativity, an arrogant, almost delusional belief in self and a take no prisoners attitude in business."
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