The Swedish advertising trade magazine Resumé has today published an interview with the marketing manager Birgitta Bosell-Biström at the gaming company Svenska Spel who has done the lottery commercials featuring Kiss. She is quoted saying the following:
We shot the commercial a Friday evening when the band performed in New Jersey. We didn't think of the fact that is was Friday rush hour so we were nervous they wouldn't make it in time. But just before dusk they arrived and the recording went very well. Afterwards Gene Simmons asked if he was allowed to blog about the campaign.
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